I’M DEVAN
House of Virtua Mind was built on a simple truth.
The most successful wedding and event brands are not held together by talent alone. They are sustained by systems, structure, and someone who knows how to run the business behind the scenes.
After years working inside the wedding and event industry, I saw the same pattern repeat itself. Exceptionally creative brands struggling not because of lack of demand, but because their operations could not keep up with their vision. Inboxes overflowing. Processes undocumented. Decisions living in people instead of systems.
House of Virtua Mind was built to set a different standard.
My work sits at the intersection of operations, client experience, and strategic execution. I partner with established brands to bring order to complexity, build infrastructure that actually holds, and create backends that feel as intentional as the work clients see out front.
I am not here to assist.
I am here to design and manage the operational backbone that allows founders to lead with clarity and confidence.
Because creativity scales best when the structure beneath it is solid.
I SAW THE PATTERN AND DESIGNED THE BLUEPRINT.
The wedding and event industry has no shortage of talent. What it lacks is operational infrastructure built to support that level of creativity at scale.
I noticed the same issues repeating across otherwise exceptional brands. Inboxes running the business. Timelines living in people’s heads. Processes built on memory instead of systems. Growth happening faster than the backend could handle.
House of Virtua Mind was built for founders who are excellent at what they do, but tired of carrying the entire business alone. The planners, creatives, and teams whose work looks effortless on the outside while the backend quietly strains to keep up.
Our role is simple and exacting. We design and manage the operational structure that allows your business to function cleanly, calmly, and consistently. You stay focused on creative direction and leadership. We make sure nothing breaks behind the scenes.
That is how strong brands stay strong.
This was not a motivation problem.
It was an operations problem.
THE HOUSE CORE OPERATING SYSTEM
Every client we work with steps into the same operational foundation.
The House Core Operation System is our repeatable delivery system designed to support high-performing wedding and event brands without forcing them into a one-size-fits-all model. It gives us structure, clarity, and consistency while allowing room for brand-specific nuance where it matters.
This system allows us to step in quickly, operate consistently, and protect your business as it grows.
THE CORE OPERATION ROOMS:
Intake and Onboarding
Communication
Calendar and Scheduling
CRM and Pipeline
Project Execution
Reporting and Oversight
WHY IT WORKS:
If it cannot be named, it cannot be trained.
If it cannot be trained, it cannot scale.
Our modular approach allows for repeatability without pretending every business is identical. The structure stays consistent. The application adapts.
HOUSE OF VM
ALWAYS ON OUR DESKS
at a Glance
AirPods Max Headphones
WE'RE ALL ABOUT
Endlessly Scrolling Pinterest
current favorite tech tool
Dubsado (The Best CRM)
WHAT INSPIRES US
High Fashion, Vogue, and Interior Design
CURRENT READ
The Big Leap – Gay Hendricks
behind the account
House of Virtua Mind operates with precision, discretion, and an unwavering standard of excellence behind the scenes.
Our work is grounded in structure and accountability. We believe strong systems create calm businesses, clear decisions, and better client experiences. Every process we manage and every workflow we refine is designed to reduce friction and support long-term growth.
We bring deep industry experience within the wedding and event space, allowing us to integrate seamlessly into existing businesses without a unpredictable learning curve. We understand the nuances, the pressure, and the expectations that come with operating at a high level in this field, and we meet them with consistency and care.
Our goal is to avoid reactive support and instead bring intentional operations to each of our clients, managed with clarity and confidence.
YOU'RE INVITED TO JOIN
The Martini Edit is a biweekly note for founders who are done performing productivity and ready to operate with precision.
Inside: clear thinking on business operations, leadership, systems, and taste written for those building high-functioning brands, not loud ones.
No hype. No hustle theater. No recycled advice.
Just sharp perspective, thoughtful restraint, and the occasional hard truth edited carefully and served straight up.
On Our Moodboard
Freebie Freebie Freebie
GET THE GUIDE
5 KEY
Upgrade your email game with these email templates for key stages within your client experience. Cut down on time spent writing the same emails over and over again with this resource.
FOR SERVICE-BASED BUSINESSES
Email Templates
SERVICE-BASED BUSINESSES
@HouseofVirtuaMind
If refined systems, elevated client experiences, and CEO-level operations matter to you, you belong here.
We share the behind-the-scenes thinking, operational standards, and strategic frameworks we use to support top-tier wedding and event brands. Consider this your invitation into how the House actually runs.
FOLLOW THE FIXERS →
